Marketing 4 Business Scott Wilson

In this exciting episode of Marketing 4 Business Podcast, Scott sits down with Mitch Shaw, the founder of Upstream to discuss his innovative approach of merging charity and business growth. You'll learn about Mitch's journey and how he creates beneficial partnerships for all involved. 
This episode covers topics such as Mitch's teamwork philosophy, the significance of charity partnerships, building a sustainable model and community, and incorporating social good into your brand. You'll hear about businesses like Novus New Zealand that have integrated charity into their brand. This Marketing 4 Business Podcast episode is a must-listen for any business aiming to grow sustainably while positively impacting society.
If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.
Check out Upstream here
Connect with Mitch on LinkedIn here
See below for ways to get in touch with us…
Follow the Marketing 4 Business podcast on Instagram here
Follow Digital Influence on Instagram here
Connect with Scott on LinkedIn here
Eager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.
Have Fun & Take Action
 

In this episode of the Marketing 4 Business Podcast, we focus on building and keeping up marketing momentum. Scott offers helpful advice and strategies that are important for any business owner who wants to restart or boost their marketing efforts.
Here's what this Marketing 4 Business Podcast episode covers:
Getting Back on Track:
 - The value of community support for the podcast
  - Personal stories about overcoming marketing problems
 - The 'draw a line in the sand' method for a new beginning
 - The need for making decisions and taking action to build momentum
Small Changes, Big Results:
- Using sports strategies in business for weekly successes
 - Client examples showing how visibility helps build momentum
- The importance of a good offer and creating effective campaigns
Strategies for Ongoing Growth:
 - Changing surroundings and groups for new energy
 - Learning new skills and focusing on small but steady successes
The advice given in this episode is not just theoretical but practical, and can be used to achieve marketing momentum in real life. Whether it's deciding to make a change or focusing on small successes for a larger impact, these strategies aim to put you back in the game and ahead of your competitors.
If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.
See below for ways to get in touch with us…
Follow the Marketing 4 Business podcast on Instagram here
Follow Digital Influence on Instagram here
Connect with Scott on LinkedIn here
Eager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.
Have Fun & Take Action
 

In this episode of the Marketing 4 Business Podcast, Scott chats with Doug Gold, chairman of a top media company. He shares his unique journey from copywriting to owning a radio station, the development of More FM, and his innovative business strategies that reshaped radio advertising.
This episode covers:
The Unexpected Beginning
- Doug's accidental entry into radio advertising and his transition from a copywriter to a radio entrepreneur
Starting More FM
- The acquisition of More FM frequency and promoting staff engagement
Unique Business Approaches
- Doug's shift to a flexible management style and commission-based revenue plans
Creating a Legacy
- The significance of reliable branding and adapting sales methods to the evolving media landscape
This Marketing 4 Business Podcast episode provides practical tips from Doug Gold’s innovative approaches, stressing the importance of creativity, questioning norms, and consistent branding. Listen to understand how these principles can foster innovation and growth in your own business.
If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.
See below for ways to get in touch with us…
Follow the Marketing 4 Business podcast on Instagram here
Follow Digital Influence on Instagram here
Connect with Scott on LinkedIn here
Eager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.
Have Fun & Take Action

In this episode of the Marketing 4 Business Podcast, Scott chats with web developer, Anna Hayes from Innovate Digital, a cutting-edge digital marketing agency. They discuss the journey of SEO and digital marketing, the harmony between web design and development, and the shift towards inclusive digital spaces. 
In this Marketing 4 Business Podcast episode, you'll learn about:
Digital Marketing Evolution
- The transition from HTML to responsive CSS.
- The role of COVID-19 in fast-tracking digital marketing strategies.
SEO and PHP Development Insights
- Backend optimisation for search engine ranking.
- The shift from structured employment to freelancing.
Consumer Behaviour and Digital Marketing
- Generational differences in search habits and how to adapt strategies.
- The importance of identifying and targeting your ideal client.
Business Growth Through Marketing
- Using personal interests to connect with your audience.
- The role of a growth team in enhancing marketing strategies.
Mindset and Future Trends
- The importance of mindset in personal and professional growth.
- The potential of AI in digital marketing and the continuous need for creativity.
This episode provides valuable insights for those looking to understand and navigate the digital marketing landscape. Learn about the evolution of SEO, the significance of consumer behaviour, and the importance of a growth mindset to improve your online presence and business success.
If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.
Connect with Anna on LinkedIn here
Follow Innovate Digital on LinkedIn here
Follow Innovate Digital on Instagram here
See below for ways to get in touch with us…
Follow the Marketing 4 Business podcast on Instagram here
Follow Digital Influence on Instagram here
Connect with Scott on LinkedIn here
Eager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.
Have Fun & Take Action
 

In this special episode of the Marketing 4 Business Podcast, Scott is hitting a big milestone: his 50th birthday! To celebrate, he's sharing 50 learnings not just from a career in marketing and business, but from 50 years of life experiences. 
By the end of this Marketing 4 Business Podcast episode, you'll have a bunch of useful tips, smart tactics, and the motivation to tackle your own business, marketing or life challenges. Whether you’re at the beginning of your career, scaling a business, or looking for ways to reinvent your approach, Scott’s 50 lessons offer something for everyone. 
If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.
See below for ways to get in touch with us…
Follow the Marketing 4 Business podcast on Instagram here
Follow Digital Influence on Instagram here
Connect with Scott on LinkedIn here
Eager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.
Have Fun & Take Action
 

In this enlightening episode of the Marketing 4 Business Podcast, Scott sits down with inspiring entrepreneur, Nick Burns. Nick shares his story, highlighting how he converted his operational expertise into a lucrative business. We delve into the concept of 'Clean Sheet Selling' and explore how it skyrocketed Nick's company to international fame.
Here's what you can look forward to in this Marketing 4 Business Podcast episode:
Switching from Numbers to People: Understanding the value of interpersonal skills in business and sales, and learning to embrace the human aspect.
The Birth of Emendo: The chance beach encounter that led to the creation of a business and the division of responsibilities among the founders.
Mastering Clean Sheet Selling: Discover how active listening and building internal support can drive your business growth.
Branching Out Internationally: Using success stories from clients to break into new markets and establish credibility.
Investment Tips and Financial Smarts: Balancing family, friends, and finance in the startup world, and strategies for sustained success.
Ongoing Personal Development: Cultivating daily habits for improved learning and productivity, and how influential literature can shape your mindset.
Nick's story underscores the power of 'Clean Sheet Selling' in driving business success. His strategies can help entrepreneurs stimulate growth, build strong networks, and make smart investments. Whether you're starting up or already running a business, this episode provides valuable insights for overcoming challenges with confidence and resilience.
If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.
Connect with Nick on LinkedIn here
Book your spot at the Christchurch Hi Tech Sales Meetup here
See below for ways to get in touch with us…
Follow the Marketing 4 Business podcast on Instagram here
Follow Digital Influence on Instagram here
Connect with Scott on LinkedIn here
Eager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.
Have Fun & Take Action